Wednesday, 9 January 2013

100th Post: Bajaj Launches New Discover 100T For Rs 50,500

Bajaj seems to be on a roll lately. They took home the Indian Motorcycle of the Year award with the KTM Duke 200, but that doesn't mean they aren't paying the lower end of the market any attention. Bajaj Auto, the world’s third largest two wheeler manufacturer has launched a new version of its popular Discover, called the Discover 100T. With This Launch Bajaj Seeing To Beat Their Contenders Like Honda Dream Yoga & Hero Passion Pro. Let See What New Discover Has...

According to Bajaj, the Discover 100T (T stands for Tourer) is the world’s most advanced 100cc bike. It is powered by a 102cc four valve DTS-i engine which has an impressive power output of 10.2 PS and torque of 9.2 Nm making it about 30% more powerful than any of the bikes in the segment. The bike weighs 121 kg and has a claimed top speed of 100 kph and fuel economy of 87 kmpl.

The motorcycle packs in self start function and DC (Direct Current) headlamp for flicker free lighting at low speeds. The braking power comes from 13o mm drum up front and 110mm drum at the rear. On the looks front, the bike adopts the same design as its 125cc brother, becoming one of the best looking motorcycles of its segment. All in all, the Discover 100T offers what one gets in a 125cc segment, for the price of 100cc segment. The bike looks similar to its elder sibling the Discover 125ST but instead of a rear mono-shock suspension, the 100T is equipped with gas-filled Nitrox shocks and will be available in four colours, flame red, brilliant blue, black red and black blue.

The company, which enjoys 20 per cent of the 5.5-lakh units a month mass market segment with its existing Discover 100 model, is planning to increase its market share in the segment to 30 per cent with the new model in the next couple of years.

 "The all-new Discover 100T delivers the power of a 125cc with the economy of a 100cc to bring in the joy of riding to this segment, The steady growth of the more expensive 100 cc bikes at the cost of the cheaper models is a clear evidence of the shifting market trends. The Discover 100T delivers power of 125 cc motorcycle and mileage of a 100 cc," said by K Srinivas, president (Motorcycle business), Bajaj Auto said

The vehicle is currently produced at company’s Auarangabad facility and within a fortnight the Pantanagar plant will also start production, Bajaj said adding this particular product has seen an investment of Rs 5-6 crore only.
The Bajaj Discover 100T will take on the Hero MotoCorp Splendor and Honda Dream Yuga. Bajaj currently has a 20 per cent share in the mass market category and aims to increase it by 10 per cent with the Discover 100T, with monthly sales of around 45,000 units. Bajaj Also Looking For One More launch, Hoping From Pulsar Series in 2013.

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