Tuesday, 15 January 2013

Idea Launched Idea Ivory Android ICS, 1Ghz smartphone in India for Rs 7,390

Growing its devices portfolio, India’s 3rd largest mobile operator, Idea Cellular has introduced yet another affordable, feature rich, dual SIM 3G smartphone Ivory which is powered by Android 4.0 Ice Cream Sandwich OS and 1 GHz processor, the latest in mobile devices technology and More...

The new Android based, affordable 3G smartphone from Idea – Ivory - has beautiful aesthetics and excels with its good performance. Idea Ivory features a 3.5’ Full Touch Bar and is powered by 1 GHz processor with internal memory 4 GB and 512 MB RAM.The dual-SIM smartphone from Idea is priced at Rs. 7,390 and is definitely the best value for money Android ICS smartphone in this category.

The sleek looking ‘Idea Ivory’ was unveiled in the Indian market by Tollywood Superstar and Idea Brand Ambassador, Mahesh Babu in his home town, Hyderabad, today.

It Comes With Only 1300mAh battery support not so Good, Android Browser, G Sensor, Wifi, A-GPS, built-in social media apps - Android GMS standard application, Facebook, Twitter, IMAP, HTML, Music Video Player, documents to go, multi e-mail POP3, the new Ivory comes in two colour options of White and Black. In Market Idea Ivory Will Be Taken on the Direct Competition With Karbonn A15 & Micromax A68

“Devices play an important role in enhancing service experience for the user, and has been a key component of Idea’s 3G growth strategy. Idea Ivory, based on the latest Android 4.0 OS, and all other previous 3G smartphones, have been affordably priced to propagate data usage amongst mass consumers. Idea’s continuous focus on enhancing consumer experience, and understanding and providing support to user(s) needs and requirements in the relatively new and emerging service area such as 3G, has enabled us to become the most associated brand with 3G and data.” said by, Rajat Mukarji, Chief Corporate Affairs Officer, Idea Cellular 

Idea Ivory is the fifth 3G Android smartphone by this telecom operator in the Indian market. The other smartphones in the portfolio include Idea Aurus, ID 918 and Idea Blade. Idea Cellular also claims that it has already sold more than 2.25 lakh devices so far and is looking to strengthen its position with the launch of Idea Ivory. Like all the other previous smartphones from Idea, the new dual SIM 3G smartphone, Ivory, also comes packed with attractive data usage offer for Idea 3G users. The pack offers 1 GB of free data every month for first 3 months and free Idea TV for just Rs. 261.

Idea Ivory Key Specification

  • Single core 1GHz processor.
  • Dual SIM with dual Standby.
  •  3.5’ Full Touch Bar
  • Android ICS 4.0 OS.
  • 512MB RAM, 4GB internal and micro SD slot.
  • 3.2MP rear camera, No Front Camera
  • 3G, Wi-Fi, GPS, Bluetooth, micro USB and 3.5 mm jack.
  • 1300 mAh battery.

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