Sunday, 12 May 2013

GM To Enjoy Indian market With the Launch Of Chevrolet Enjoy MPV Starting At Rs 5.49 Onwards

After a rough ride last year 2013 has brought in some pace for General Motors (GM). Not only has the American car major seen strong sales of its Chevrolet sail sedan launched earlier this year, and a pickup in demand for the hatchback version. However, now the company is also working on a three pronged strategy to hike its market share. The compact SUV and MPV segment has really picked up in India of late, with the Maruti Suzuki Ertiga and Toyota Innova enjoying runaway success and the Ford EcoSport hitting the Indian market in the summer this year. The Enjoy is Chevrolet’s hope to give the Ertiga competition, and at first glance it seems more than capable of doing just that.

The new multi-purpose vehicle is basically an upgraded version of the Chinese made Wuling CN-100 van, a product of General Motors-SAIC-Wuling partnership. The Enjoy will take on Maruti Ertiga and Nissan Evalia.

P Balendran, vice-president, General Motors India said, "Last year we sold about 92,435 units and again 100,000 units was sold in the previous year. So that means 2012 has not been good for us. However, one has to understand that we have phased out 3 vehicles in 2012, including Optra and Aveo."

The Chevrolet Enjoy has very spacious interiors which can seat 7 or 8 people depending on whether the middle row has a bench seat or captain seats. It comes with simple but comfortable interiors offering power steering, power windows, stereo and air conditioning. Safety features include anti-lock brakes, electronic brake force distribution and dual front airbags. With a straightforward design, the Chevrolet Enjoy surely won’t blow anyone away, but it ticks all the right boxes considering what one would want from an affordable and spacious entry-level MPV, and should ‘Enjoy’ its fair bit of success.

Enjoy comes with dual tone interiors, wood and finish AC vents. It boasts of features like tilt adjustable steering, 12V power outlet in 3rd row, front and rear power windows, power adjustable OVRM and height adjustable driver seat. The top-end LTZ variant comes with twin air bags for the front passengers, EBD, ABS, remote keyless entry with buzzer and rear wiper with washer. General Motors is offering a 3 year /1 lakh kms warranty for the Enjoy.

The Chevrolet Enjoy MPV is offered with two engines – a petrol and diesel each, mated to a 5-speed manual gearbox. The diesel motor is the tried and tested Fiat unit, producing 77.5 PS of power and 188 Nm of torque from its 1248cc displacement. The petrol mill is a 1.4-litre one with 104 PS and 131 Nm on offer. Dual airbags and ABS are offered on the top variant. GM has tuned the suspension system and brakes for Indian conditions. The middle row can be folded in 60:40 ratio on the 8-seater version. The 3-year GM Promise has been offered on the Enjoy as well.
The Chevrolet Enjoy has been offered in 6 colours – red, white, beige, grey, black and silver. The base variant gets power steering, tachometer, double folding rear seat, 4 power windows, rear AC for second and third row, body coloured front bumper and dual tone rear bumper, dual horn, adjustable arm rest for second row captain seats, etc. All variants except base variant are offered with a 7-seater configuration.
GM wants to focus more on growth from rural areas. We learn that GM India, which gets about 30 percent of total sales from rural India now, wants to double it. Also increase distributors and service centers outside metros. The auto major will also increase road shows to reach areas where it doesn’t have dealerships.
Chevrolet Enjoy variant-vice pricing

LS (8-seater) – Rs 5.49 lakh
LS (7-seater) – Rs 5.54 lakh
LT (7-seater) – Rs 6.31 lakh
LTZ (7-seater) – Rs 6.99 lakh

LS (8-seater) – Rs 6.69 lakh
LS (7-seater) – Rs 6.75 lakh
LT (7-seater) – Rs 7.42 lakh
LTZ (7-seater) – Rs 7.99 lakh

Like us on Facebook For More Information on it. Dont Forget To Subscribe us For More Tech News.

                              Like Us On Facebook, Celebrating 100+ Likes & 30000+ Visitors

You May Also Like