Friday, 31 May 2013

Mercedes Benz A-Class Hatchback Launched In India With Starting Price of Rs 21.93 Lakhs

Mercedes-Benz has launched it’s first hatchback, the A-Class, in India. Mercedes-Benz A-Class even bigger and more premium hatchback has been launched in India. Mercedes Believe it will change the perception of Indians towards hatchbacks, we sincerely hope for the later. It is being offered in two variants, The A 180 Sport (petrol) and the A 180 CDI Style (diesel). Both the variants are being offered with a dual-clutch seven-speed automatic transmission along with paddle shifters and More....
“With the new A-Class Mercedes-Benz now pioneers the Compact Luxury segment in India which reflects the changing customer trend of compact being equated to cool and trendy. We are confident that the dynamic design and class leading performance is sure to make the A-Class the choice of the new generation.” said Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India.

Mercedes-Benz has launched the all new, third generation A-Class in India, which is brought in via the CBU route. The vehicle looks the part and the diamond grille is easily the highlight of the A. Offered with a choice of two engines, the petrol A-Class (A180 Sport) uses a 1.6-litre engine to produce 122 HP of power and 200 Nm of torque. The diesel A-Class (A180 CDI Style) uses the engine from the C-Class, which is the 2.2-litre mill generating 108 BHP of power and 250 Nm of torque. The company claims the A-Class diesel will go 1000 kms on one tank of fuel. Both engines are mated to a 7-speed dual-clutch transmission.
The Mercedes A-Class won the red dot award 2013 for its outstanding design. The vehicle has the largest panoramic sunroof in any hatchback. It also has the most fuel efficient engine in the luxury segment with around 9% fuel saving being offered by the Eco start/stop system. The A180 Sport (petrol) delivers a mileage of 15.5 km/l, while the A180 CDI delivers a mileage of 20.06 km/l (ARAI certified).
The A-Class is hatchback, but it is a big one at that. The car 4,292mm long, 1,780mm wide and 1,433mm tall, these figures imply that the car is pretty spacious inside and will not be invisible to others on the road.

On the inside, the car is as stylish as it is on the outside. The car comes equipped with what Mercedes call the ‘Audio 20 CD’ system. This includes a huge 14.7 cm screen based infotainment system above the centre console. The integrated CD/USB/Aux/Bluetooth system can play MP3, WMA or AAC files from varied sources, and can be controlled via buttons on the steering wheel. It is doubles up as a hand-free drive system in case you want to place or take calls while you drive, by syncing up with you bluetooth enabled mobile phone. Six speakers around the car deliver a surround sound environment inside the car.

The Mercedes A-Class is offered with 7 airbags, ESP, ASR, ABS, EBD, Brake Assist, Hill Start Assist, Attention Assist, Tyre Pressure Loss Warning System, Adaptive Brake Lights, etc. It is offered in three colours namely white, silver and red. The German automaker is boosting capacity at its Chakan facility and the A-Class will be locally assembled in India starting sometime in 2014.

The Mercedes A-Class is offered with a host of features, including 11 drive assistance systems. The vehicle currently has no competition but will be joined by the BMW 1-Series and Volvo V40 later this year. The front-wheel drive A-Class uses the company’s new MFA platform and is already seeing good success globally. The Mercedes A-Class diesel is priced at Rs. 21.935 lakhs while the A-Class petrol is priced at Rs. 22.735 lakhs (prices are introductory and ex-showroom, Mumbai). Both models have the same level of equipment but the diesel is cheaper as it does not have a panoramic sunroof
Mercedes will offer a lot of customisation offers on the A-Class to attract those buyers who are not happy with a standard car. For example, for those who require more luggage space, Mercedes will offer a 400 litre roof box which can take up to a load of 75 kg. For those who want to make their car more sporty, the car can be customised with a roof spoiler, or racy decals, or custom wheels among others.
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