Friday, 12 July 2013

In Focus: Nokia Lumia 1020 announced with Window 8, packs a 41-megapixel PureView camera and with 6-element lens

After The Launch of Budget Smartphone as Canvas 4, Karboon S9 & iBerry Its Time For Nokia To Join This Party as Nokia Announced the Nokia Lumia 1020 what makes it Special is 41 megapixel camera with Pure View Technology. It is the company’s first Windows Phone 8 smartphone that brandishes the game changing 41-megapixel PureView camera from the PureView 808 smartphone. Many had expected this phone to arrive last year, but instead Nokia chose to launch the Lumia 920 which also came with a PureView branding, but instead was the first smartphone to feature optical image stabilization (OIS)

Although more expensive cameras with superior lenses can take better images, those cameras aren't always with you. Nokia said the Lumia 1020 gives people the ability to take good pictures with a device they always carry. 

The new Nokia Lumia 1020 phone is packed with innovations designed to provide sharp images, even in low light. With the phone's 41-megapixel sensor and image-stabilizing technology, both rare in smartphones, you're less likely to get blurry shots at night or indoors. You can also zoom in to an image and pick up details that even the naked eye will miss. 

Nokia said its new flagship phone will change how people take pictures, and marketing executive Chris Weber boasted that it will make point-and-shoot cameras obsolete. But whether a good camera is enough to lure customers remains to be seen. 

Obviously, it’s the camera that’s the big deal because the 41-megapixel f/2.2 sensor uses a technique called oversampling that combines 7 pixels into 1 super pixel, to create 5-megapixel images that contain the details of a 41-megapixel image. This way the Lumia 1020 is able to not only capture incredible 5-megapixel images that give some point and shoot cameras a run for their money, but also facilitates lossless zoom. This basically means one can digitally zoom in on the subject without sacrificing image quality. Nokia says users can obtain up to 3x lossless zoom.

The phone runs Microsoft's Windows Phone system, which is far behind the iPhone and Android devices in usage. Although Nokia, AT&T and Microsoft are planning a large marketing push in the US, no amount of marketing can overcome the fact that the Windows system still doesn't have as many apps from outside parties as the iPhone and Android devices. Nokia has partnered with Microsoft and its Windows system in hopes of recapturing market share, but none of the new Windows phones have been hits. 

Technically, 41 Megapixel means the Lumia 1020 should have the best camera performance of any camera phone out there because due to OIS users can obtain longer exposures and have blur free photographs and less shake in videos. The six-element lens will lend more sharpness to the images. As Seen in Below Image

The camera's 41-megapixel resolution is far higher than the iPhone 5's 8 megapixels and the Galaxy S4's 13 megapixels. Even point-and-shoot cameras and more expensive ones with interchangeable lenses often don't go as high as the Lumia 1020. More pixels mean more sensors for capturing the light that forms an image. 

The phone itself is powered by a dual-core Qualcomm Snapdragon processor clocked at 1.5GHz, 2GB of RAM and 32GB of internal memory but no microSD card slot. It has a 4.5-inch AMOLED display with a resolution of 1280×768 pixels, a 2,000 mAh battery and is slimmer and lighter than the Lumia 920 at 10.4mm and 154 grams. It supports wireless charging via separately sold covers, in addition to having a 1.2-megapixel front facing camera with a wide lens and NFC connectivity.

In fact due to the rigid nature of Windows Phone, Nokia had to create a camera app specifically for the Lumia 1020 called Pro Camera. The app is much more detailed than the stock Windows Phone app and it offers a radial interface that appears to be quite intuitive, which gives the user quick access to settings like ISO, white balance, metering, shutter speed and exposure. There is a menu option that will allow the user to have a custom grid in place including grid formations for the rule of thirds, golden ratio, crosshairs or even a square frame. Users can also shoot photos at maximum resolutions and standard resolutions at the same time via a feature called dual capture.

The phone's display measures 4.5 inches diagonally, which is larger than the iPhone's, but smaller than those on leading Android phones. At 332 pixels per inch, the display resolution is comparable to the iPhone 5, but lags those of several Android phones. 

Other software features include Nokia Music, Nokia Mix radio, the Here Maps suite, Nokia Smart camera and Nokia Rich Recording. The Lumia 1020 runs on the Windows Phone Amber update which enables bluetooth 4.0, double tap to unlock, a low power clock.

 AT&T will offer the Lumia 1020 in the US for $300 with a two-year service agreement. That's $100 or $200 higher than what phones typically sell for. Nokia is counting on customers willing to pay more for a phone that does more. The Lumia 1020 will be available in the US on July 26 and currently there is no word on the Indian launch and pricing. Considering the Lumia 925 is yet to launch in India, the Lumia 1020 seem some time away.

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