After launching it in the UK in grand style, Royal Enfield has now launched the Continental GT in India. The motorcycle has been a long time coming with multiple showcases earlier this decade. Royal Enfield has positioned the Continental GT as its flagship product boasting of being the lightest, fastest and most powerful offering from the automaker. Production of this cafe racer takes place at Royal Enfield’s Chennai facility.
The company has ensured extra power by ECU remapping. For the first time in the history of Royal Enfield, double downtube chassis is being used but the planning had been on for years. The Royal Enfield Continental GT uses a tubular steel frame designed by Harrison Engineering and the weight of this bike is 184 kgs. The fuel tank can accommodate 13.5-litres of gasoline. As part of the launch, Royal Enfield is also putting on sale GT Apparel and Burn-up Wear which is Continental GT merchandise. Lots of work has gone into development of merchandise such as t-shirts, polo shirts, leather jacket, textile jacket, shoes, gloves, belts, helmets, etc.
Siddhartha Lal unveils a new colour, the GT Yellow. The 4 stroke air cooled single cylinder offers displacement of 535cc. Max power and torque are pegged at 29.1 bhp (21.4kW) @ 5,100rpm, and /44Nm @ 4,000rpm. Equipped with a digital electronic ignition and WEt, multiplate clutch, this 5 speed constant mesh comes with an electric/kick start.
Their half-face AGV helmets feature Royal Enfield vintage graphics and insignia.There’s also Ton-up T-shirts, Continental GT T-shirts and pit shirts to choose from. Continental GT range also includes all-weather ankle length shoes, long and short leather riding gloves, and high abrasion resistant riding trousers with removable hip and knee protectors.
Royal Enfield is offering the Continental GT in two colour options – red and yellow. The Indian manufacturer has made the entire bike from ground up with the UCE engine being the only part carried over from other models. Royal Enfield has specially worked upon the handling of the Continental GT. The company has tested the motorcycle around the world to set a new benchmark in classic sport motorcycles. Royal Enfield will be offering performance parts for the Continental GT but hasn’t disclosed any details on it yet.
Royal Enfield will be offering the same motorcycle in every market. Royal Enfield wants to be a global player in the near future. The company has 98 percent market share in India in the above 250cc motorcycle segment. They have lots of products planned for the future and have already chalked out a product map till 2020. The brand is striving to build a riding culture and has brought cafe racer culture to India. Until now, Royal Enfield has organised 1500 ride events. More motorcycles from the 1960s could be revised and launched by Royal Enfield in the second half of this decade.
With Continental GT’s being rolled at Royal Enfield’s Oragadam plant near Chennai (Madras), overall production capacity has been increased to 175,000 motorcycles for 2013. This number will increase to 250,000 units in 2014. Production capacity can be increased to 500,000 motorcycles at a later date. Launch price in India for the signature GT red and GT yellow is Rs. 2,05,026 lakhs on-road in Delhi and Rs. 2,14,043 lakhs on-road in Mumbai.
The Continental GT here in India is the same as being sold elswehere in the world. The reason RE launched GT first in the UK is because they want the world to know they are serious about international two wheeler markets.
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