Monday, 12 January 2015

Micromax to Feed Over 3 Lakhs registered hungry buyers with Only 10,000 Units of Yureka

Were Micromax Yureka becoming Mission Impossible to buy and their Xiaomi Redmi Note 2 Taking its shape to form as a threat to yureka. Yureka’ as part of maiden sale on January 13. Yu had unveiled the device last month and said it will be priced at Rs 8,999.

“We saw unprecedented response with over three lakh registrations. Registrations were to be open till December 25. However, owing to the mega response they had to be closed a day earlier,” Micromax co-founder Rahul Sharma told PTI. The registrations were within India, but the launch has elicited interest from overseas markets as well, he added.

Yu is in partnership with Cyanogen OS. CyanogenMod offers features and options not found in the official firmware that is distributed by most mobile device vendors. The dual SIM device will be put on sale for registered users on eCommerce firm

Yu, a subsidiary of India’s second-largest smartphone maker Micromax, will put up for sale 10,000 units of its 4G device over 3 lakh customer who have registered for 13 Jan Flash Sale on making it Impossible to get your hands on it. Amazon will also offer Cash on Delivery for Yureka customers.

“We are working on ramping our capacities. Given the kind of enthusiasm that we have seen, we will increase the number of units put out for sale gradually,” said Rahul Sharma

Playback: Yureka is a 4G device, which features Qualcomm Snapdragon 615 octacore processor and 64-bit multi-core CPU, 5.5-inch HD IPS display, 2GB RAM, 16GB ROM, 12.5GB memory (for apps and mass storage and expandable up to 32 GB), 13MP rear and 5MP front camera and 2,500 mAh battery.

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