Monday, 16 February 2015

Revealed: Apple currently working on its iCar aka "Titan" that Could look like this

Apple is reportedly working on a much bigger smart device which is a iCar. Looks like after Google Introduces their “Driverless Concept Car” Smartphone Companies like Xiaomi and Now Apple joined this Bandwidth (Samsung wake Up!) what Remains common in both Apple and Xiaomi is Tesla. The project is supposedly codenamed “Titan.”

While Xiaomi is building their Electric car with the help of Tesla and Apple is building Titan to Challenge the Fate of Tesla. While details of the project remain a mystery, it appears that Apple has already hired “several hundred people” to work on Titan at a “secret lab”, as understood by Reuters, citing The Wall Street Journal. Said lab was unveiled late last year and is located “a few miles from Apple’s headquarters in Cupertino”.

A closer look into the firm’s portfolio of talent would reveal a surprising amount of automobile designers. One of Apple’s designers, Marc Newson, was responsible for penning the Ford 021C concept car (pictured above) that made its debut at the 1999 Tokyo Motor Show.

Newson’s Ford 021C was a concept car first shown at the 1999 Tokyo Motor Show. Produced purely as a styling exercise and not intended for production, it was named after the Pantone orange color. Inside, the vehicle featured seats that swivelled on pedestals and extensive LED lighting (then a novelty). The London Design Museum put the vehicle bask on display a few years ago, dubbing it “a neat illustration of Marc Newson’s approach to design: don’t just tinker with existing typologies, but take a long lateral look at them and imagine how the perfect version would be.”

Newson’s O21C featured suicide doors and a weird trunk that slid out like a drawer. All four seats swiveled on pedestals. The single-spoke steering wheel was reminiscent of a Newson coat-hanger design, and the entire ceiling lit up with an electro-luminescent glow.

While its rival tech firm Google has been working on a driverless car for years, Apple is understood not to be going down this route with Titan. The company has existing links with the car industry through its dashboard touchscreen system, CarPlay, which is being supported by manufacturers such as Daimler, Volvo and Volkswagen

However, building a car plant would not be an obstacle for Apple, which is estimated to hold around $178 billion (£115bn) in cash. If Titan does come to fruition, it could rival the ground-breaking vehicles created by Tesla, Apple’s possible interest in automotive innovation comes at a time of accelerating change for the transportation industry. From electric cars and high-mileage hybrids to autonomous vehicles and ride-sharing ventures, the way we move around the planet is undergoing rapid and radical transformation.

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