Lenovo Confirmed the Reports on merging with Motorola: So, How does it benefit Lenovo ?

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Lenovo is one of
China’s four top major brands, which ranks among the four domestic brands
basically rolling out low-end phones. Lenovo has started the process of
integrating its Mobile Business Group (MBG) into Motorola Mobility.

“Effective immediately, Rick Osterloh, formerly president,
Motorola, will be the leader of the combined global smartphone business unit,
which will be under Motorola legal entities…[Lenovo’s Mobile Business Group]
will continue to drive Lenovo’s overall mobile business, but will now rely on
Motorola to design, develop and manufacture smartphone products,” the statement
added.


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As a part of collaboration,  Lenovo Mobile employees will join Motorola
staff. Motorola, having higher headcount, will lead Lenovo Mobile team, report
added. Lenovo Mobile’s workshop will also be incorporated into Motorola
Mobility. Once the merger is complete, Lenovo’s ZUK will become the company’s
“flagship Internet brand” while Motorola will continue to sell
high-end devices in international markets, where it has far more presence than
Lenovo. 
The solution now seems to be clear: a report from Xiaomi
Times indicates Lenovo will soon dissolve its own smartphone branding, instead
leaving everything to Motorola’s doings. Specifically, according to Lenovo
Mobile Group President Chen Xudong, Lenovo Mobile will eventually be
merged into Motorola. “The new organizational structure will be immediately released,”
said the SEO in an interview with Interface News.
Let us Remind you Lenovo is much expanded Company
Including (Lenovo) – Motorola – ZUK{Elephone} while elephone is backbone of
ZUK helping them to craft the ZuK Z1 series for LENOVO.


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Lenovo in the
first quarter of this year fell by more than a Fourth No. VIVO positioning them
at no. 5. According to IDC, sales of Lenovo + MOTO also Huawei and Xiaomi,
shipments fell 30% compared to the same period last year. Lenovo + MOTO mobile
phone sales continue to decline, while in the second quarter (Lenovo’s first
quarter, ended in June this year) mobile services division lost $ 292 million
before tax. 

What would it mean for Lenovo ? 
On paper, this is a great idea. Lenovo has some fantastic
looking devices, though as a company it lacks the smartphone brand-awareness
that would otherwise help it to be successful in the global market. Motorola in
turn, has a very solid product line-up, but has only a sparse three or four
offerings to choose from. Well this
might also mean that Lenovo Sub-Budget Phablet will get more expensive with new
designed cue but the benefit what comes to it is that being Motorola a Google
representative the Lenovo user will get latest Android Update on time same as Moto Flagship device get. This might be the right time that Lenovo will Shed
their bad experienced User Interference that does not have support for OTG.
Well we will likely to see bright future for Lenovo in coming days after
merging with Motorola.   

[Source


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