Indian startup CREO today launched the Mark 1 smartphone, running on the customized Fuel OS with a promise of monthly updates. Creo, best known for its media-streaming stick Teewe. CREO is betting on its software features to promote the Mark 1 smartphones.
In a time where smartphones have become a commodity, CREO is betting on software and regular OS updates to be key differentiators against rivals. So what makes the New Mark 1 Smartphone especially for you and by you?
Refuel OS: The Fuel OS looks very similar to stock Android UI, but comes with several customisations over and above Android 5.1.1 Lollipop. Every month, CREO will introduce a software update that will bring with it new features. The company says, updating the smartphone regularly with new features will feel like switching to a new phone.
Community: These updates and the new features is powered by CREO’s online community. In other words, the company’s followers will regularly suggest new apps and features that should be included in the upcoming updates. Community users whose suggestions make it the final build will be credited on the forums. Also to ensure transparency, the company will show the adoption rate and users’ rating for each feature.
Echo: Echo is an answering machine with a twist, and it can either respond to calls with a SMS or play your recorded voice before accepting a voice message from the caller. It doesn’t need Internet nor is it restricted to any network operator. If you can’t answer a call, the caller will hear your pre-recorded reply and will then ask the caller to leave a message.
Sense: This is a built-in search feature, which lets users look for anything on a phone. Though it may sound similar to Apple’s Spolight feature, the key difference is the contextual functionality. In other words, you can simply type a word like food or recharge, and you will be offered results like Zomato, Paytm among others. Sense can be called upon from anywhere with double-tapping the home button.
Retriever: Lastly, the Retriever feature works in the same way as Apple’s Find My iPhone feature. Every time you insert a SIM card there a notification will be sent to your email id. This too works without Internet connection. This feature ensures that you don’t lose your phone.
CREO says that the next OS update is coming on May 13. It will bring in new features like Photo Editor, Selfie Screen Flash, Automatic BKG Data Manager, Auto & Customizable Echo and Sense 2.0.
The Mark 1 flaunts a 5.5-inch QHD (2560×1440 pixels) display with 534ppi, and is powered by a 1.95GHz Mediatek Helio X10 true octa-core processor paired with 3GB of RAM. It also offers 32GB internal storage, which can be further expanded up to 128GB using a microSD card.