Saturday, 21 May 2016

Nokia is coming back: Here 3 things Nokia should consider before re-entering

Nokia the brand you might be missing it from long time and want to hear more & more about it as you might be emotionally attached with this brand. Well I remember clearly my first Mobile phone comes from Nokia brand 3310 and it’s not so technical feature were more than enough to excite me all. Now Nokia is coming back and this time with Technical & improvise Android on it which is enough to put smile on everybody faces.

Nokia is coming back and will start selling smartphones, feature-phones and tablet devices just like in previous days with a help of newly founded company called HMD Global which has purchased global licence from Microsoft to make and sell Nokia branded devices. HMD Global is based in Finland and is lead by ex-Nokia veteran, Arto Nummela.

The new Nokia smartphones / tablets will be running latest Android OS. As per the company there is a lot of work for HMD and it is going to take time. Nokia Technologies will give all its branding and other cellular patents to HMD Global and in return get royalty money. This agreement will last 10 years and HMD Global will focus mainly on feature-phones, as that has been Nokia’s most profitable business.

Here are the 3 things Nokia should consider before re-entering

  1. Provide a pure Android experience - In presence of so many Android smartphone options at all price points. With the re-entry, Nokia should target to provide pure Android experience while adding some of its popular features from its existing apps library. Nokia's device design capability coupled with the leading OS ecosystem will give a compelling reason for smartphone users to consider Nokia
  2. Rebuild its existing distribution network - Nokia should start rebuilding its distribution network with its old partners. Reviving the relationship with erstwhile distributors and network operators and bringing them back to the fold will be crucial to the reentry.
  3. Leverage the edge of Foxconn - This is a second chance for "Nokia" brand, however comes at a time when the mobile phone market is hyper competitive. Foxconn has tactical advantage of being a leader in device manufacturing. This new alliance should leverage Foxconn's core competency of great build in designs and ability to push the volume in the market to tackle the competition.
More Deatails on - Nokia official Website