OnePlus today roped Amitabh Bachchan as its new Brand Ambassador. The Chinese company welcomed superstar Amitabh Bachchan as the first-ever “OnePlus Star” — a select group of distinguished OnePlus users.
Pete Lau, OnePlus CEO and founder says that this association will help give its users a greater sense of purpose and help the brand achieve new heights as well.
“It gives me immense pleasure to be working with the most exciting technology brand in India, OnePlus, a truly disruptive technology company known for its premium quality and craftsmanship,” Bachchan said in a statement. “Being a OnePlus user myself, I am thrilled to represent the brand in India and become a part of the passionate community of OnePlus fans to take the brand legacy ahead,” he added.
OnePlus launched its flagship smartphone OnePlus 3T in December last year. Since then, the smartphone has been a worthy competitor to other smartphones in that price range. OnePlus 3T is rated as the best smartphone based on consumer ratings on Amazon India.
“Our association with Bachchan will further strengthen this bond, give our users a greater sense of purpose and help the brand scale to new heights,” added Pete Lau, CEO and Founder of OnePlus.
“We are delighted to welcome Mr. Bachchan as our brand representative in India. As the brand grows to the next level, we aim to continue to bond with our community in a more meaningful and engaging way,” Lau added.
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