Xiaomi has added a new color variant to its Redmi Note 4 line up. The new shiny “Lake Blue” edition of the Redmi Note 4 also has the brightest story to tell other than giving customers a new color choice, the smartphone aims to contribute to the government’s Clean India drive or Swachh Bharat Abhiyan in an innovative manner.
This new launch by Xiaomi is a part of the company’s “Wake the lake” campaign in Bengaluru. Xiaomi is going to charity small part of the earning from the sale of Redmi Note 4 Lake Blue variant will be for initiatives under the Swachh Bharat Abhiyan.
“We are a company who believes in giving back to the community. Water bodies have been the source of water for ages for people of Bengaluru but over the past decade, these water bodies have been facing a serious threat. To show our concern for the cause we are taking up the maintenance of Kempabudhi kere, to support BBMP in bringing it back to its initial days of glory as a project under Swachh Bharat Abhiyan. To commemorate this cause, we are launching Redmi Note 4 Lake blue edition which would further contribute to this cause.” said Manu Jain, Vice President of Xiaomi
The “Lake Blue” edition of the Redmi Note 4 is available for the 4GB RAM plus 64GB storage variant priced at Rs 12,999. The Redmi Note 4 Lake Blue edition will go on sale on September 4 at 12:00PM via Mi.com and Flipkart.