[Price Update] Asus announces Tango-based ZenFone AR with 8GB Ram and ZenFone 3 Zoom with optical zoom


Asus, at its ‘Zennovation’ press conference at CES 2017 in Las Vegas, has unveiled two new smartphones – the ZenFone AR and Zenfone 3 Zoom which is capable of bringing Asus lost charm if they priced it well.

One of the key highlights of the ZenFone AR is that it is the second smartphone after Lenovo PHAB2 Pro to support Google’s Project Tango that seamlessly stitches Virtual Reality (VR) and Augmented Reality (AR) experiences.

Project Tango Description – It enables you to interact with objects in AR, while also navigating through indoor spaces, and see what objects might look like in their homes in actual size, such as new furniture, dining table, bed and more.

Asus Zenfone 3 Zoom


The new Zenfone phone comes with all new design. The New Asus Zenfone 3 Zoom resemble like iPhone 7 plus with its Dual Camera. The smartphone features a 5.5-inch Full HD display and the display also comes with gorilla glass 5 protections and with Snapdragon 625 powering the device. Asus has also packed a whopping 5000mAh battery into this all-metal design and it definitely looks better than its predecessor. It looks very slimmer than ever. Asus Zenfone 3 Zoom weight is 170 grams and thickness is 7.99 mm.

It comes with optional 3GB or 4GB RAM and up to 32GB or 64GB or 128GB of internal storage space. External micro SD card of up to 2TB can also be used if needed.


As per the camera, on the back, you will find 12MP cameras with f/1.7 aperture using SONY IMX 362 sensor and another 12MP camera with 12 times total zoom (2.3 times optical zoom). The camera supports 4 axis image stabilization for still photos and 3 axis electronic stabilization for shake-free videos. 4K videos can be recorded. The rear camera also comes with dual LED real tone flash support. The front camera is a 13MP with f/2.0 aperture and using SONY IMX 214 sensors.

The “Zoom Camera” is a 12-megapixel unit with 12x total zoom, which includes 2.3x optical zoom. The whole set-up makes use of laser-assisted autofocus as well as phase detection autofocus. However, the ZenFone 3 Zoom makes use of 100% of all the pixel to assist in focusing.


Other features are 4G LTE, VoLTE, 3G, 2G, WiFi, GPS, 5 magnet speakers with NXP smart Amp, DTS sound, dual internal mic + noise reduction, FM radio, USB Type-C port, finger print sensor on the back and Bluetooth 4.2.

Asus ZenFone AR Project Tango


The smartphone features a 5.7-inch WQHD Super AMOLED display running at a resolution of 2560×1440 pixels. The display has a screen-to-body ratio of 79 percent. At the heart of the Asus ZenFone AR is Qualcomm’s Snapdragon 821 quad-core SoC paired with massive 8GB of RAM, which should be good enough to suffice your AR and VR needs.

It also includes ‘Vapor Cooling’ system to ensure that your smartphone doesn’t heat up even with heavy AR and VR apps.

The rear camera is a 23MP shooter with a f/2.0 aperture and with dual tone LED flash support. Also, supports TriCam system for tango. Font camera is an 8MP shooter.


On the software front, it runs on Android 7.0 Nougat wrapped under Asus ZenUI on top. The smartphone also features a fingerprint sensor embedded inside the home button on the front.

Additional features are 4G, VoLTE, 3G, 2G, GPS, Bluetooth 4.2, WiFi, finger print sensor, NFC, USB Type C, 5 magnet speakers, DTS support, and Asus SonicMaster. Asus Zenfone AR houses a 3300 mAh battery with QC 3.0 support.

Price and Availability

[UPDATE] – Pricing for the Asus Zenfone 3 Zoom for the China Market has been revealed, Zenfone 3 Zoom variant with 128GB in-built storage will be priced at RMB 3,699, which translates to about Rs 36,000 ($533 or €504) that’s a hell overpriced, Obviously the 32 and 64GB models will be cheaper, but exactly how much those will cost is still a mystery. The Asus Zenfone AR could be priced at Rs 60,000 ($883) the smartphone will become available in Q2 2017. However, there is no word on India launch yet.