Xiaomi was founded in 2010 by serial entrepreneur Lei Jun, who believes that high-quality technology doesn’t need to cost a fortune. Lei Jun likes to work with Smart people from Google, Kingsoft, Microsoft, Motorola, Yahoo, and other Internet and tech companies from around the world.
Xiaomi provides high-quality tech for low prices. They sell their devices at a cut-throat price which has a very narrow margin of profit. But how does Xiaomi do it? Is it losing money on every device it sells? Or does it have an innovative strategy of its own?
Xiaomi is selling its Flagship device Mi 6 at the half price compared to Samsung Galaxy S8. Pricing is probably one of the most difficult parameters to optimize, for any company. The Pricing also involves several other factors like branding, positioning, marketing, Research & Development etc.
But, this is not the case with Xiaomi and this is where Xiaomi Saves money and provide their handset at a very affordable price compared to others. As we know, Xiaomi sells its products online only, through e-commerce does a saving lot of money on warehousing and distribution.
Unlike other rivals, Xiaomi doesn’t spend money on traditional advertisements and depends solely on Social Media marketing and word-of-mouth.
“We are an e-commerce company. We live on the internet. We are selling exclusively through e-commerce. And the price there can be much lower, because the price on e-commerce is essentially fulfillment and shipping cost,” explains Hugo Barra, VP Global
But the most important thing to note is that Xiaomi still making money even after selling it to you that’s just because of you….
Well, Xiaomi is a ‘mobile internet company’ who doesn’t make money on its hardware but by selling apps, games and special Android themes and Internet services on top of its custom MIUI. The company states that it receives about $4.9 million as monthly revenue from apps, games, and theme customizations installed on MIUI.
Similarly, the thing many of you don’t know is that Xiaomi earns a percentage of commission when you shop online through MIUI browsers from their partners like – Flipkart, Amazon, Myntra, Jabong etc Other than this you also see some of the apps on the browser Xiaomi also receive commission as CPA = ‘Cost Per Action’ when a user download it on their Mi Device with this technique they can earn money till the end Life of Mi device and we aren’t complaining about it as Xiaomi deserve all the credits for bringing perfect competition in the Indian market among big and small brands.
Xiaomi is pretty smart in marketing their smartphone as they intend to produce less per unit smartphone to reduce the cost of production which eventually tends to rise up the demand due to less supply of Mi Devices on the online platform. Do tell us about your experience with Xiaomi in our comment box below.